For those who are passionate about the entertainment industry.
SAE Indonesia provides the industry with its future leaders.


Music Industry has extremely changes over past few years. The ability to market your music is an essential skills that artist manager, label owner, or musician, especially in digital era. This course will not only provide why you need to market your music, but also deliver how you can get your music marketing campaign up and running, as well as some best practices to inspire you to be puting into effect.

You will learn about the business and musical principles, terms and practices behind promoting, managing and developing artist and dig other opportunities in music, such as Merchandise, advertising and Touring, which together form the foundation for all music marketing plans. Students will learn how to reach their core fans, how to communicate with them and leverage what digital world offers to music marketers.

Output of the course you could create a marketing plan and timeline tailored to your own budget and unique selling point. With Music Industry professionals and highly experienced team become the lecturers for this course, you’ll learn the transferable skills needed in music marketing and promotion, exploring the overview or music industry and creating innovative digital campaign that embrace the latest update tools used on social media, and other digital distribution.


Wawan AEC

He has more than 20 years experience in Indonesia’s music industry. In 2009 Wawan co-founded Seven Music, handling musicians such as Jikustik, BIP, The Fly, Anang Syahrini, Anang Ashanty, Kuburan Band, Rocket Rockers, Coboy Junior, Hivi, and many more. Previously, Wawan has many years of experience working in international companies including BMG Music Indonesia, Sony BMG, and Universal Music Indonesia.


Principle of Marketing & Promotion

Marketing Strategy

Basic Artist Management

Image & Branding

Planning Artist’s Career

Content Marketing & Distribution

Digital Marketing

Business Development Introduction

Create Marketing Plan


2 Months (16 Session)


Online Short Course


  • Minimum age 16 Years Old
  • Fluent in Bahasa Indonesia


Course Fee: IDR 5,000,000

Installment payment of 0% up to 24 months is available through


September 19th, 2020


Wednesday & Thursday 19.00-20.30 (via Zoom)


SAE Certificate in Music Promotion & Marketing